“SuperMajor64”

It’s all about leveling up creativity. 'Super' is about being kind and brave; 'Major' is about leading while still learning; and '64' is all about taking creativity into a new dimension. In short, it's about being a versatile, empathetic leader who brings a unique creative perspective to everything.

Visual Weight

Mathematically, adidas was already big.
Billions in revenue. Global campaigns. Endless assets.

But something felt off.

For 8 years, I worked to change that.
To shift the brand from speaking at people to connecting with them.

To multiply the ways we engaged — across digital, social, gaming, broadcast, and beyond.

The result?
adidas Basketball grew market share 5X.
Not just from product. Not just from spend.
From purpose. From resonance. From seeing what others missed.

I’ve led and collaborated on campaigns that won awards.
More importantly, they won hearts.
Beats (The Game Before the Game).
Apple (Straight Outta Somewhere).
The Grammys (Grammy Cam).
TBWA × Getty Museum (Pacific Standard Time: LA/LA).
adidas Basketball (Remember the Why, CLIO-nominated).

What ties it all together?
An instinct for connecting dots others don’t see.
The ability to translate numbers into feelings.
To balance what’s correct with what’s true.

That’s visual weight.
And it’s what I bring to every story I tell.
- Cameron Major

“All That For $90?!”

Back in the day a man once told me
“Everyone wants a good deal.

“No one wants to feel like they got took”

Crazylight

“DAMN THAT’S CRAZY “

P013 → The 2023 Collection