About me

Creative leader driven by feeling as strategy. From retail floors to global stages, I’ve connected dots across storytelling, production, digital, and brand.

My path runs from stocking shelves to launching Beats, producing for Apple, and leading global campaigns at adidas. I move between disciplines not to juggle but to unify—because when people feel something, they remember. That’s the work I’m here to do.

While my official title at adidas was Brand Communications, the nature of my work consistently blended into hands-on Art Direction and creative concepting. By the time I left, I was acting as an AD or CD across multiple major campaigns—leading concept, visual direction, and cross-functional execution.

Each project in this portfolio includes my specific role (solo or collaborative) and the creative skillsets I brought to the table—be it art direction, copywriting, storytelling, or production.

— Cameron Major

• Most people only know the first half of the phrase:
  
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•    ‘Jack of all trades, master of none.’
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• But the full saying is actually:
  
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•     “Jack of all trades, master of none, but oftentimes better than the master of one.”
  
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• You see, back in the day, specialists ruled because society was built around narrow expertise (you were either a blacksmith or a farmer, no in-between). But now? 
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• The world moves so fast that the most valuable people are the ones who can adapt, pivot, and combine knowledge.
  
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• In the modern world
• The best filmmakers understand business
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• The best athletes understand branding.
   
  
• The best musicians understand tech.
  
  
• The best creative directors understand psychology. 
  
  
• These people aren’t just one thing. They’re many things combined. 
  
  
• Form Voltron